The main campaign for my beauty and health clinic this month was about sun protection and skin cancer. Our focus was to work with digital marketing on Facebook, using exclusive tips to take care of your skin and solar exposition.
In my first try, I was working with more orange tones and with a beauty portrait of a woman with sunscreen. After some analysis, I thought these colors aren’t hot enough, and her pose wasn’t natural or fun as I was looking for, to integrate as a summer campaign.
My second option give more color and hot atmosphere, and with a more fun portrait, working better with campaign’s slogan.
For Facebook, I’ve created some exclusive images with solar protection and health care tips for summer.