About
Born in front of a computer and raised inside a flower shop resulted in a Designer that loves Technology.
In the last 12 years I have worked for big tech companies and agencies, as entrepreneur and startup founder.
As an User-Experience Designer, I advocate for good and easy usability for our customers. In my daily work I am responsible to understand our product problems, research, design, user test, code front-end, validate with A/B testing, analyse results and iterate, together with a multi-funcional team, to improve and innovate our products.
My focus in the last 5 years involved improving Checkout pages on web platforms (desktop, mobile), and Information Architecture of our Accommodation policies, working close with other departments to ensure consistency and clarity.
Amsterdam
Nov/2017 until Now
Design Mentor
Mentora
5 months
In the last months I offered free mentorships for Brazilian designers, through 30min calls via webcam. I answered questions about career, UX design, Product design and Research; and had follow-ups with product's feedback.
Online
Jun/2020 to Oct/2020
Co-Founder & Design Director
Hibra Tech Solutions
1 year & 5 months
Hibra was a startup focused in developing solutions for industrial field. Our first product aimed to measure cutting-tools degradation through images, received a sponsorship by FAPESC (a federal organization) that supports innovation in Brazil.
My role was to develop our web management solution to register and analyse the tools data, including all database structure, user-interface and code implementation (using PHP, MySQL and HTML/Javascript).
Jaraguá do Sul, Brazil
Apr/2016 to Oct/2017
Freelancer
Bibis Creative Design
3 years & 6 months
As a freelancer designer, I worked with more than 45 clients, offering complete solutions from branding, graphic materials, marketing, web design and web development.
Online
Jan/2014 to Jun/2017
As Art Director and Web Designer I worked with more than 350 different clients, providing the most variable solutions around design deliverables; including web design, brandings, advertising campaigns, printables and editorials, social media materials.
My work involved all diferent design creations on Photoshop, copywriting for advertising, user-interfaces, web sites following the 5S's implementation, product photography and support on project management and prioritisation.
Joaçaba, Brazil
May/2010 to Dec/2013
My role as Graphic Designer was most focused on creating print materials for more than 20 clients.
Joaçaba, Brazil
Fev/2010 to Apr/2010
Certified by one of the biggest brands in User-Experience, with specialisation in UX Research, Interaction Design and UX Management.
Offered through intense workshops and full-day classes (90h), including subjects like research, facilitation, lean UX, methodologies, tools, usability testing, deliverables, and brainstorm.
Amsterdam
Jun/2018, Jun/2019, Jun/2020
Post-graduation course with 2 years duration (360h) with studies related to digital marketing, e-commerce, digital branding, and social media.
Joaçaba, Brazil
Jul/2012 to Jun/2014
Design Focused on User-Experience
UNOESC
user-experienceThis research defined the use of Moodboards with an optimized User-Experience using Flow methodology, by Dr. Csikszentmihalyi and applied for design development.
Videira, Brazil
2008
Web Browser Game for Girls
UNOESC
game designThrough different researches in design, user-experience, interaction, psychology and games; the game design wants to attract girls for online environments, create a safe environment for girls socialize and present fun activities that can be learned with cooperation and empowerment.
Videira, Brazil
2009
I am a high-achiever and love to learn, specially about technologies and business.
1st Place (Category) at Booking Hackathon
Booking.com
first placeWith almost 200 teams, just 7 projects were awarded on Booking.com Internal Hackathon 2018.
Amsterdam
Jan/2018
All Women Edition at Booking Hackathon
Booking.com
honor mention45 women were select around the world to create new solutions for travel experiences
Amsterdam
Jul/2017
V Innovation Synapse Award
FAPESC
SponsorshipSponsored by FAPESC to develop technologies and applications as Co-Founder of HIBRA Tech Solutions
Jaraguá do Sul, Brazil
Sep/2016 to Sep/2017
Best Student in Class
UNOESC
best studentAward Best Student in Design Class 2009
Videira, Brazil
Sep/2009
Highest Score at Thesis
UNOESC
highest scoreMy graduation thesis 'Web Browser game for Girls' got the hightest score available
Videira, Brazil
Jun/2009
Scientific Research
FAPESC
scholarshipScholarship by FAPESC for UX Research ‘Design Focused On User-Experience’
Videira, Brazil
Aug/2008 to Aug/2009